# House of Growth

> House of Growth is a B2B performance and growth marketing agency founded by Jared Threw.
> We build end-to-end client-acquisition systems — digital ad management, SEO, GEO, CRO,
> and AI systems — that drive measurable revenue for high-value B2B clients. We work with
> established organizations on high-value engagements; we do not take B2C accounts.

## Capabilities

- [SEO](https://houseofgrowth.io/capabilities): Commercial-intent search visibility, built into a broader growth strategy, not sold standalone.
- [GEO](https://houseofgrowth.io/capabilities): Generative Engine Optimization — structuring brand entities and facts so LLMs cite our clients as the answer.
- [SEM](https://houseofgrowth.io/capabilities): End-to-end paid search execution that turns high-intent queries into qualified B2B pipeline.
- [Digital Ad Management (PPC)](https://houseofgrowth.io/capabilities): Hands-on PPC campaign management and optimization across paid channels.
- [Paid Social](https://houseofgrowth.io/capabilities): Demand generation across Meta, LinkedIn, and YouTube.
- [AI Systems](https://houseofgrowth.io/capabilities): Custom AI systems for analysis and lead nurturing.
- [Automation](https://houseofgrowth.io/capabilities): Marketing and revenue-operations automation across the funnel.
- [CRO](https://houseofgrowth.io/capabilities): Conversion architecture across landing pages, funnels, and booking flows.
- [Growth Strategy](https://houseofgrowth.io/capabilities): Fractional growth partnership and revenue strategy.

## Industries

- [Boutique Hotels](https://houseofgrowth.io/industries): Direct-booking systems that reduce reliance on OTAs.
- [Legal](https://houseofgrowth.io/industries): Intent-driven lead generation optimized for cost per signed case.
- [Finance](https://houseofgrowth.io/industries): Compliant lead acquisition for broker-dealers, FinTechs, and advisory firms.
- [Home Services](https://houseofgrowth.io/industries): High-intent lead pipelines for HVAC, roofing, plumbing, electrical, and restoration.
- [SaaS](https://houseofgrowth.io/industries): Full-funnel growth focused on lowering CAC and shortening payback.
- [Ecommerce](https://houseofgrowth.io/industries): Revenue-focused performance marketing and CRO.

## Case Studies

- [PI Law Firm — 5-Month Rebuild](https://houseofgrowth.io/case-studies/5-mo-pi-firm-rebuild): From a forced restart to a record month in signed cases.
- [FinTech Broker-Dealer (NDA)](https://houseofgrowth.io/case-studies/unlocking-scalable-investor-growth): 5x investor lead volume; cost-per-lead reduced 92%.

## Founder

- [Jared Threw — Founder & CEO](https://houseofgrowth.io/about): 13+ years in growth and performance marketing.
- LinkedIn: https://www.linkedin.com/in/jaredthrew

## Key Facts

- 90% client retention across 30+ active clients
- 8.5x average client ROI
- $100M+ in cumulative revenue driven for clients
- B2B only — high-value engagements

## FAQ

### Is House of Growth only an SEO agency?
No. SEO and GEO are two of our capabilities, but House of Growth is a full performance marketing agency — digital ad management (PPC), CRO, and AI systems included — built around revenue, not rankings alone.

### What is Generative Engine Optimization (GEO)?
GEO is structuring your brand's data, facts, and authority signals so large language models can extract and cite your company as the definitive answer in AI search.

### Who does House of Growth work with?
Established B2B organizations, boutique hotels, and professional firms serious about scaling revenue — high-value engagements, not low-budget or B2C accounts.

### How does House of Growth measure results?
On revenue outcomes, not vanity metrics — cost per signed case, CAC and payback, direct-booking revenue — all tied back to spend through clean attribution.

### How long does it take to see results?
It depends on the channel and starting point, but our lead-generation rebuilds have produced record months within roughly five months, with paid channels moving faster than organic.